Preserves · Seattle, WA 98103
Small-Batch Strawberry Jam
240 · per jar · premium · Retail shelf
Recommended retail
$12.00
Sits at the premium artisan threshold. Retail wholesale margin is tight — direct sales recommended for healthier returns.
Confidence
64%
Entry
$9.00
Volume play
Core
$12.00
Recommended
Premium
$15.00
Stretch / story-led
Margin feasibility
41%
Gross margin at recommended price
- Total unit cost
- $7.05
- Recommended price
- $12.00
- Gross margin
- $4.95
Wholesale to retail at $12 retail yields ~$6 net — margin below 20% after retailer cut. Reconsider channel mix or raise price to $14.
Why this price
Based on local comparables, size normalization, channel context, positioning, and margin feasibility.
- Premium jam category in Seattle ranges $8–$16 retail.
- Single-origin + low-sugar positions toward the upper band.
- Retail shelf channel implies 40–50% wholesale discount — margin is thin.
- Consider raising to $13 or shifting to direct channel to protect feasibility.
Source stack
No live signals captured — showing synthetic category estimates. Enable connectors or add competitors manually for stronger evidence.
Comparable products
Each row shows the source platform, tier, and confidence.
Type
- directSame product, same format — closest to your offer.
- adjacentRelated product or different format — useful as context.
- anchorPremium / award-winning benchmark — sets the ceiling.
Tier (source quality)
- Tier 1Verified business website, menu, or grocer with a clear price.
- Tier 2Marketplace, social, or community listing — price observed but less polished.
- Tier 3Synthetic estimate or low-confidence signal — context only.
| Product / Seller | Source | Price | Distance | Type | Tier | Confidence |
|---|---|---|---|---|---|---|
Marionberry Jam Quin Confections · Retail | Unknown source | $13.00 $5.42/100g | 1.4 mi | direct | — | high |
Strawberry Preserves Britt's · Retail | Unknown source | $9.50 $3.96/100g | 2.0 mi | direct | — | high |
Artisan Jam Inna Jam · Retail | Unknown source | $14.00 $5.83/100g | — | anchor | — | medium |
Marionberry Jam
Quin Confections · Retail
$13.00
Strawberry Preserves
Britt's · Retail
$9.50
Artisan Jam
Inna Jam · Retail
$14.00
Opportunity gaps
Where the local market is leaving demand on the table.
- Few Seattle jams emphasize Oregon-origin fruit specifically.
- Underutilized: gift trios in custom kraft boxes.
Differentiation ideas
Ways to escape the commodity middle.
- Lead with terroir — name the farm.
- Limited seasonal drops to drive scarcity-based pricing.
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Your notes
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