Food Price Architect blends local market comparables, channel context, and margin math into a single, clearly-explained retail price recommendation for your product.
For home bakers · cottage food makers · specialty producers · small cafes
Recommended price
86% confidence$14.00
Wild Sourdough Boule · per loaf · Portland, OR
Entry
$11
Core
$14
Premium
$17
The problem
Ingredient cost times three. A glance at one nearby competitor. A number that "feels right." It leaves money on the table — or worse, sells your product into the ground.
The solution
Describe your product, channel, and costs. We surface local comparables, normalize on a per-unit basis, and recommend a price with a clear, reviewable rationale.
How it works
01
Category, size, channel, positioning, costs, and the city you sell in.
02
Local comparables aligned to your unit — per cookie, per loaf, per 100g, per jar.
03
Entry, core, and premium tiers with the reasoning and margin behind each.
Example analysis
Austin, TX · direct-to-consumer · mid-market positioning. Here's how the recommendation reads.
See the full resultsRecommend
$4.50
Margin
71%
Comps
9
| Comparable | Seller | Price |
|---|---|---|
| Chocolate Chip | Tiny Boxwoods | $4.25 |
| Sea Salt Cookie | Quack's | $3.75 |
| Brown Butter Cookie | Easy Tiger | $4.50 |
Built for food founders
Real products selling near you, organized by direct, adjacent, and anchor benchmarks.
Per cookie, per loaf, per 100g — apples to apples, every time.
Farmers market, wholesale, cafe, retail shelf — each adjusts the recommendation.
We warn you when local market price won't support a healthy margin.
Where the local market is missing a product like yours.
If you're too commoditized, we suggest how to stand out.
Free during preview. No credit card. Run your first analysis in under three minutes.
Start a free analysis