Kitchen 2 Market blends local market comparables, channel context, and margin math into a single, clearly-explained retail price recommendation for your product.
For home bakers · cottage food makers · specialty producers · small cafes
Recommended price
86% confidence$14.00
Wild Sourdough Boule · per loaf · Portland, OR
Entry
$11
Core
$14
Premium
$17
The problem
Ingredient cost times three. A glance at one nearby competitor. A number that "feels right." It leaves money on the table — or worse, sells your product into the ground.
The solution
Describe your product, channel, and costs. We surface local comparables, normalize on a per-unit basis, and recommend a price with a clear, reviewable rationale.
How it works
01
Category, size, channel, positioning, costs, and the city you sell in.
02
Local comparables aligned to your unit — per cookie, per loaf, per 100g, per jar.
03
Facebook Marketplace and similar sites aren't publicly searchable. Add any listing you find yourself — it feeds directly into your price and confidence score, not just a side note.
04
Entry, core, and premium tiers with the reasoning and margin behind each.
Unit-normalized, not raw prices
A $3 café cookie and a $1 home-bake aren't the same product. Every comparable is converted to a per-gram or per-unit basis before it touches your number.
Outliers get filtered, not averaged in
A price 4x the local median is usually a parsing error — a case price read as a unit price — not a real signal. We detect and exclude those statistically before they can skew your MSRP.
Anchored to your costs, not just the market
Your recommended price blends live local pricing with your actual ingredient, packaging, and labor cost — so it never floats free of what your product actually costs to make.
Differentiators only count if they're rare
Claiming "organic" only earns a premium if most local comparables aren't already organic. If it's already the market norm, we don't double-charge you for stating the obvious.
Confidence scores are also capped at 92% — no analysis claims more certainty than web-sourced pricing data can actually support.
Example analysis
Austin, TX · direct-to-consumer · mid-market positioning. Here's how the recommendation reads.
See the full resultsRecommend
$4.50
Margin
71%
Comps
9
| Comparable | Seller | Price |
|---|---|---|
| Chocolate Chip | Tiny Boxwoods | $4.25 |
| Sea Salt Cookie | Quack's | $3.75 |
| Brown Butter Cookie | Easy Tiger | $4.50 |
Built for food founders
Real products selling near you, organized by direct, adjacent, and anchor benchmarks.
Per cookie, per loaf, per 100g — apples to apples, every time.
Farmers market, wholesale, cafe, retail shelf — each adjusts the recommendation.
We warn you when local market price won't support a healthy margin.
Where the local market is missing a product like yours.
If you're too commoditized, we suggest how to stand out.
Free during preview. No credit card. Run your first analysis in under three minutes.
Start a free analysis