Bread · Portland, OR 97214
Wild Sourdough Boule
900 · per loaf · premium · Farmers market
Recommended retail
$14.00
Sits within the upper-mid band for artisan loaves in Portland. Comparable to established bakeries but undercuts the top luxury tier by ~18%.
Confidence
86%
Entry
$11.00
Volume play
Core
$14.00
Recommended
Premium
$17.00
Stretch / story-led
Margin feasibility
58%
Gross margin at recommended price
- Total unit cost
- $5.95
- Recommended price
- $14.00
- Gross margin
- $8.05
Why this price
Based on local comparables, size normalization, channel context, positioning, and margin feasibility.
- 12 direct comparables found in a 6-mile radius averaging $13.80/loaf.
- Farmers market shoppers tolerate premium pricing for naturally leavened bread.
- Organic + local mill story justifies positioning above the $11 entry band.
- At $14, gross margin lands at 58% — healthy for direct-to-consumer baked goods.
Source stack
No live signals captured — showing synthetic category estimates. Enable connectors or add competitors manually for stronger evidence.
Comparable products
Each row shows the source platform, tier, and confidence.
Type
- directSame product, same format — closest to your offer.
- adjacentRelated product or different format — useful as context.
- anchorPremium / award-winning benchmark — sets the ceiling.
Tier (source quality)
- Tier 1Verified business website, menu, or grocer with a clear price.
- Tier 2Marketplace, social, or community listing — price observed but less polished.
- Tier 3Synthetic estimate or low-confidence signal — context only.
| Product / Seller | Source | Price | Distance | Type | Tier | Confidence |
|---|---|---|---|---|---|---|
Country Loaf Tabor Bread · Retail | Unknown source | $13.00 $1.44/100g | 2.1 mi | direct | — | high |
Levain Boule Grand Central · Retail | Unknown source | $11.50 $1.28/100g | 3.4 mi | direct | — | high |
Heritage Sourdough Ken's Artisan · Retail | Unknown source | $16.00 $1.78/100g | 4.0 mi | anchor | — | high |
Rustic Boule Saturday Market vendor · Farmers market | Unknown source | $12.00 $1.33/100g | 1.2 mi | direct | — | medium |
Pain de Campagne Little T · Retail | Unknown source | $14.50 $1.61/100g | 2.8 mi | direct | — | high |
Multigrain Loaf Tabor Bread · Retail | Unknown source | $12.50 $1.39/100g | 2.1 mi | adjacent | — | high |
Country Loaf
Tabor Bread · Retail
$13.00
Levain Boule
Grand Central · Retail
$11.50
Heritage Sourdough
Ken's Artisan · Retail
$16.00
Rustic Boule
Saturday Market vendor · Farmers market
$12.00
Pain de Campagne
Little T · Retail
$14.50
Multigrain Loaf
Tabor Bread · Retail
$12.50
Opportunity gaps
Where the local market is leaving demand on the table.
- No vendor in the local farmers market offers a long-ferment boule under 1kg with organic certification.
- Subscription / weekly bake club model is underused locally — only 1 bakery offers it.
Differentiation ideas
Ways to escape the commodity middle.
- Lean into the 36-hour ferment story on packaging — most competitors don't disclose ferment time.
- Offer a half-loaf at $8 to capture solo-household buyers.
Want to go deeper on pricing & differentiation?
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